As business owners, we sometimes forget that we spend the majority of our time being customers. When we go to the grocery store, when we pick up new clothes or when we're waiting in line outside the Apple store to get the latest iPhone 20X ultra supreme edition.

When you think back on all these kinds of interactions, is there a particular memory that stands out to you? One specific experience that cemented the idea for you that this is a fantastic brand that I'm going to tell my friend about and come back to again and again?

Most likely, you were dealing with a magnetic brand. One that has a specific set of values in place that creates an attractive environment, which in turn will generate superfans. What are those values you ask? Well, I believe there are three values in particular that you should know about and implement into your own business, to create experiences that makes people seek YOU out, rather than the other way around.

In this video you’ll learn:

Hope you enjoy!
- Graham