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The deal Camilo negotiated was:
-$8.95M at close
-$2.5M in equity in the PE firm that was acquiring him
-$1M holdback to be released after 12 month (standard when dealing with PE, it's usually 10% but I capped it at $1M)
-$500k to be paid out as a salary for 12 months for the owner to stay running the company during the first year doing only the things he loved doing
I charged 10% as a commission on the deal so it ended up being a happy happy story for everyone involved.



SHOW NOTES:
00:00  Intro to Camilo Andrews Parra
00:26  The day you became a millionaire
02:11  What do you do for work now?
04:22  What makes a good digital marketing client to you?
05:54  How much do you clients spend on ads per month?
07:11  How long have you been doing digital marketing?
07:16  Did you ever take a percentage of revenue?
08:59  What was your WHY,  why start looking for acquisitions?
09:49  This company you tried to buy on MicroAcquire - details?
11:01  What is worth $6 million?
16:16  So you tried to raise capital,  what was your experience?
17:48  You tried SBA - but what happened?
18:33  You hit brick wall with this MicroAcquire acquisition - what did you decide to do?
19:32  What type of products did your client sell?
20:10  He did $700k in sales his first year?
20:30  How much did you spend to get it to $3 Million in sales?
21:16  Did this client do this before?
23:09  How did you approach your client- to help him sell?
27:48  You thought his business was worth $8m to $13M?
28:10  Was this course business dependent on his celebrity status?
28:41   How many courses did he created?
30:56  When you were ready to sell it,  where did you start - where did you list it?
33:20 Are you getting qualified buyers?
36:00  What types of questions did you ask to determine if they had $4 Million to put down?
40:22  So you started reaching out to PE firms...
42:19  How much commission did you ask as M&A Advisor?
44:47  So your client crushed it in December,  how did that affect the valuation?
45:24  How fast did you close?
46:32  Did you client accept "second bite of the apple?"
48:16  How long did it take to get your cut?
48:44  Were your partners involved?
48:55  What did you feel when you saw the money deposited?
49:54  Are you changing your business plan due to this success?
50:28  Are you going to ask for equity now?
53:09  What is your plan now - what type of clients are you looking for?