Matt King (CEO of GoBundance) joins Justin Roethlingshoefer on The OWN IT Show for a powerful conversation on obedience over outcomes, the hidden cost of “success,” and how to become strong and courageous (Joshua 1:9) without living in striving.

In a world that trains leaders to chase the highlight reel, Justin calls out what people don’t see: you can have the money, the image, and the wins—while your health, peace, and relationships quietly erode.

This episode reframes the true metric of leadership: it’s not optics, it’s your fruit—love, joy, peace, kindness, faithfulness, and self-control—because that’s what sustainable leadership produces.

They also unpack the “Availability Principle”— why the most important moments of impact are often unplanned, and why obedience requires staying open to what’s right in front of you.

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About Matt King

From May 27th to June 8th 2026, Matt King is riding 2,000 miles from Mexico to Canada -- not as a professional cyclist, but as a husband, father, and CEO who believes showing up is the point. His project, theRide, is a cross-country cycling journey designed to spotlight overlooked people and communities and deliver direct, in-the-moment impact along the route, with a goal of raising $1,000,000 placed into real hands at real turning points. "If we're asking the world to show up for families in need, I'm showing up first."  https://gobundance.com/theride

As CEO of GoBundance, Matt has spent years helping entrepreneurs live at an elevated level -- not through motivation, but through conviction. His story is rooted in resilience, choosing an unconventional path, and learning that real success isn't what you can show online, but what you can sustain in your body, your family, your faith, and your daily life. theRide is that philosophy in motion.

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💪 OWN IT Coaching

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It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data. 

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📖 Holy Health | The Book

Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance.

Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin.

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