Think social media is enough to sell your book? Think again.

This week’s guest, Patricia Viscount, is here to shake things up. She’s a master storyteller, sharp-eyed brand strategist, and the queen of email that actually converts.

Patricia pulls back the curtain on why authors who only focus on social are leaving money (and readers) on the table. She’ll show you how a smart, personal email strategy builds real connections, loyal fans, and steady book sales.

Don’t let algorithms limit your reach. Uncover actionable tips to turn your email list into your most valuable asset.

Key Takeaways:

• Why social media fails authors
  Uncover the hidden risks of relying on likes and follows to drive real results.
• The secret weapon you control
  Find out what makes email your most powerful (and overlooked) book marketing tool.
• Lead magnets that spark action
  Get simple ideas that actually convert followers into loyal subscribers.
• A brand voice that builds trust
  Learn how a consistent voice builds instant trust with your audience.
• Emails readers actually want to open
  Discover an easy way to share stories, offer value, and grow your fanbase without sounding pushy.

Ready to turn casual followers into subscribers who can’t wait to hear from you? Tune in for fresh strategies, bold truths, and the voice-building tips every serious author needs.

Here's how to connect with Patricia:

LinkedIn

Website

What is your Brand Voice (and why should you care) quiz

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From Idea to Impact: Your Book Proposal & Marketing Map

Turn your book idea into a market-ready plan! In this live working session, you’ll shape your proposal, define your audience, and build a marketing map that drives real results.

Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal.

Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

📅 Nov 19 | 1–3 PM ET
🎙️ With Cathy Fyock, Allie Pleiter & Susan Friedmann

Register here