On this show, we're finding out how to and why we need to bring creativity into women's football marketing, how to get the best from players, and the importance of understanding the culture.

Also...the worst women's football marketing cliches, the importance of football adjacent culture and what it's like managing Toone and Russo.

This episode was recorded live at Rewriting the Rules - an event held at INDIVISA HQ during the second week of the 2025 Women's Euro, focused on how brands and media are winning in women's football by doing this differently.