Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a club-brand rooted in the spirit of youth to differentiate the club from its rivals, both domestic and international.

On the latest episode of the Footballco Business Podcast, we’re joined by Juventus’ Marketing Director, Marco Castellaneta, to find out what the club's done so far and what it takes to be a youthful club, including...

👶 What youth means to Juventus

🤴 The club’s Kings League partnership

🧠 Tackling mental health

📍 Taking football to extreme locations

📊 Measuring success

🗣️ Communicating We Are Youth Since 1897 to fans

We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades!

Also…

We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM.

We find out who the most marketable footballers are and what makes a player marketable in 2025.

Find out more and see the full list at: https://50mm.sportspro.com/

On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to discuss performance off the pitch, including:

On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester United, the IOC, Nike and EA Sports.

Matt joins us to discuss his work at Stockport County, the importance of community, challenging Wrexham, and why he can't have the next generation of kids growing up in Stockport and following Manchester City.

There are also lessons from his time at United, EA Sports and Nike.

On this show, we're bringing you Colm Dillane's interview from Stands, recorded in August this year and covering Colm's passion for fashion and creativity and the role football plays in his work.

Colm is interviewed by Ryan McLaughlin, Events & Collaborations @ MCL Digital, Co-Host and Co-Organiser of STANDS

STANDS is an event created FC St. Pauli to give room to the intersection between the different communities/cultures of streetfashion, art, music and football at the Millerntor Stadium

Colm's interview covers

Having Ronaldinho walk for KidSuper at Paris Fashion Week

Why football is 'the coolest sport in the world'

Lessons for brands and clubs crossing into football and fashion

Why being a creator/director is harder than being an athlete

Why he built a pitch on the roof of KidSuper Studio

Partnering with St Pauli to create a unique mural, hoodies and shirts

Working with Puma for the brand's Club World Cup Kits

Collaborating with Louis Vuitton

This episode of the Footballco Business Podcast was recorded live in Basel ahead of the 2025 Women's Euro Final and features Senior Marketing Director for EA Sports FC, James Salmon.

James joined us to discuss the impact of women's football in the FC series, the impact of new partnerships, the role of the FC Futures project and why everyone loves Chloe Kelly.

On this episode, we're joined by Sports Business Journal's Soccer Staff Writer, Alex Silverman, for a show dedicated to US Soccer.

Alex takes us through SBJ's recently published list of the best US cities for soccer business, looks back at the Club World Cup and forward to the World Cup, and what's next for MLS.

On this show, we're finding out how to and why we need to bring creativity into women's football marketing, how to get the best from players, and the importance of understanding the culture.

Also...the worst women's football marketing cliches, the importance of football adjacent culture and what it's like managing Toone and Russo.

This episode was recorded live at Rewriting the Rules - an event held at INDIVISA HQ during the second week of the 2025 Women's Euro, focused on how brands and media are winning in women's football by doing this differently.

On this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year owning FC Como Women, the club's rebrand, its role in the multi-club ownership group's plans and the importance of fashion and lifestyle.

Victoire also discusses her admiration for Angel City FC, how they pitch to commercial partners and welcoming Juan Mata and Sergio Oliveira onto the board.