Fashion and sport culture journalist Daniel-Yaw Miller joins us to discuss the biggest collabs and stories of 2024, his predictions for this year and builds his dream team of fashion ambassadors.

Also on the show...

Why Arsenal are dominating football fashion

CP Company and the rise of terrace culture-inspired clothing

Why the Arnault family bought Paris FC and did they buy the wrong Parisian club?

AC Milan and Off-White

Cole Palmer

You can get more insight from Daniel here:

SportsVerse Newsletter - Dan's bi-weekly newsletter on the intersection of sports, culture, fashion and money: https://sportsverse.substack.com/

Instagram: @danielyaw_

LinkedIn: Daniel-Yaw Miller

We're joined by the CEO and MD of Serie A USA, Andy Mitchell, to discuss how he's helping Americans fall in love with Italian football. From the power of Pulisic to US owners and the importance of having a pizzeria on every street corner, Andy discusses how Serie A cultivates this fandom.

Andy also discusses the prevalence of US ownership, the importance of watching games live and why he'd love to see games played in the US.

If you enjoy this show, be sure to check out other episodes featuring Juventus and both Inter and AC Milan.

We're looking back at how video games have changed how fans engage with football and the titles that influenced the industry and our relationship with the sport. Our guest is Richard Moss, the author of the recently released 'A Tale of Two Halves—the History of Football Video Games 1982-2010'.

Richard goes back to discuss the creation of these iconic games, what made them so groundbreaking and their influence on football itself.

Getting discussed on the show are...

'A Tale of Two Halves' is available to buy now direct from Bitmap Books:

Standard Hardback: https://www.bitmapbooks.com/collections/by-genre/products/a-tale-of-two-halves

Collector’s Edition: https://www.bitmapbooks.com/collections/by-genre/products/a-tale-of-two-halves-captains-edition

On this show, we’re discussing Saudi Arabia’s bid to host the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit.

With the Kingdom expected to soon be named as the host country for the 2034 FIFA World Cup, we talk to Hammad about his love of football, the role it plays in Saudi Arabia and the importance of the World Cup in how Saudi Arabia markets itself to the world.

We also discuss the upcoming Netflix documentary, “Saudi Pro League: Kickoff” and the Kingdom’s wider football strategy.

From the New York Yankees to Pleasures and Off-White - we speak to AC Milan's CMO, Tania Moreno, about the club's football and fashion strategy and what made Business of Fashion call AC Milan 'The football team that finally got fashion right'.

Including:

How the club chooses its fashion partners

The role of fashion in growing the club in the US

Who is really buying AC Milan clothing

On this show, we're joined by SportsPro's Ed Dixon and Sam Carp to examine SportsPro's latest 50 Most Marketable Athletes list, which ranks athletes from across the world and across sports. With a focus on football, we find out who the most marketable players in the world are and what makes them so valuable.

We also look at competition from outside of football, how the rise of women's sports has affected the list, and how the list might change next year.

This year’s ranking from SportsPro has been compiled in partnership with consulting firm NorthStar Solutions Group, which has developed an enhanced methodology and multi-faceted evaluation model to deliver the most comprehensive assessment of athlete marketability ever undertaken.

To view the list in full, visit https://50mm.sportspro.com/

On this episode of the Footballco Business Podcast, we’re talking about club-run podcasts. Alex is joined by Jim Salveson, director of sport at Sport Social, Europe’s largest dedicated sports podcast network, working with the likes of Manchester City, Aston Villa and Wolverhampton Wanderers. Jim is joined by Matt Tasker, executive producer for Sport Social and also the man behind getting Manchester United into podcasts back in 2019.

Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women’s football, from their Breaking Limits program and barriers faced by girls trying to progress in sports to the brand’s UEFA and FIFA partnerships and their focus on young female players.

As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this show, she discusses Google's women's football strategy, partnerships with Arsenal, Liverpool, the NWSL, and the Frauen-Bundesliga, and her own experience as an Olympic medalist and a woman in sport.

Sitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the president of FC Juarez, Luis Rodriguez, about the reality of managing and marketing a club in a city as unique as Juarez.

Luis talks to us about attracting players, how and why they're looking to grow in the US and what makes FC Juarez one of the most interesting clubs in soccer.