The Footballco Business Podcast

By FootballcoSports Business Soccer Football

The Footballco Business Podcast episodes

April 08How BBC Sport will Broadcast the World Cup with dock10 - Recorded live at the Broadcast Sport Content Summit
This episode was recorded live at the Broadcast Sport Content Summit and covers BBC Sport and dock10's plans for broadcasting the biggest World Cup ever!
Including...
How BBC Sport will engage fans outside match windows

Why they're broadcasting most of the World Cup from Manchester rather than North America

In-studio plans

How the World Cup broadcast could influence Match of the Day, Final Score and other BBC Sport shows

Navigating timezone challenges

Technical innovations and obstacles
Featuring:
Hannah Robinson, Production Development Producer - dock10

Colm Harty, Senior Director - BBC Sport

Mike Lodmore, Duty Technology Manager - dock10

Rich Wormwell, Head of Production Innovation - dock10
This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions.
The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠.
35 min
March 26Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast
Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa.
As a player, Bayo didn’t make it to the Premier League, but he built a player brand through iconic interviews, becoming a legend in the FIFA video game with KSI, and now hosts the Footballco-produced Beast Mode On Podcast.
Bayo joined us to discuss….
Being the strongest man in football

How his size created misconceptions about his ability

How KSI and FIFA brought him new fans

Why building a player brand was essential for his career

His iconic ‘hit me up on WhatsApp interview after being released by Wimbledon

Why his Beast Mode On Podcast is more than just another former pros' podcasts
His favourite and dream guests
This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions.
The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠.
35 min
March 12How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe
With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the biggest World Cup ever.
With Iconic's James Kirkham moderating, we were joined by England legend and media pioneer Rio Ferdinand, Homeground CEO Rachid Ahoyek, and strategic partner manager for YouTube, Joshua Wayoe.
Between them, they covered...
What it's like playing at a World Cup and handling the media

The marketing cliches to avoid

How fans will be consuming the World Cup

Going beyond second-screening

Working with athletes

What fans are really watching on YouTube

And much more!
This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions.
The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠.
44 min
March 03 What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.
As Millwall FC celebrate their 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson.

Luke joins us to discuss the club's brand and what it means to be Millwall today, compared with the club’s reputation in the 70s and 80s.

From working in the community across two of London's most deprived boroughs and a successful LGBTQ+ team to how Alex Neil has harnessed the club's 'nobody likes' and 'underdog' spirit to get the club pushing for promotion to the Premier League, and what such an achievement would mean to the club.

This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions.
The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠.
22 min
February 17 The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell
On this show, we're speaking to Sean Connel, the Editor of The Sponsor and author of their most recent report on the fair market value of stadium sponsorship in Europe.
With Spurs' still looking for a naming partner for their stadium and Manchester United planning a replacement for Old Trafford what is the true fair market value for stadium naming rights?
Sean joins us to discuss this and much more, including why Barcelona's Nou Camp and Real Madrid's Bernabeu are the most valuable in Europe, the dangers and opportunities of renaming heritage stadiums, and why stadiums in the US command such a premium.
Read more about The Sponsor’s European Stadium Naming Rights Fair Market Value Report - https://www.thesponsor.com/revealed-european-stadium-naming-rights-fair-market-sponsorship-values-2026/
29 min
February 02 Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh
This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of fans, featuring a panel including:

Mohammed Basrawi - GM and MARCOM Content for the Saudi Pro League
Olek Loewenstein - President of Sports Content at Televisa Univision
Shahrukh Sohail - Senior Sports and Entertainment Business Manager at Explere
Marc Veelenturf - CEO Middle East & Türkiye and Chief Growth Officer – International markets at Atos

It’s moderated by our own SVP for the Middle East, Andy Jackson.

45 min
January 15Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller
The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw Miller to discuss the biggest trends in football and fashion and look ahead to the 2026 World Cup. Listen to hear about...
The best fits and kits from AFCON

What Nike and adidas have planned for the 2026 World Cup

Why clubs are digging into their archives more

Why Mario Balotelli was everywhere last year

Are Arsenal doing too many collabs?

Why clubs need to pay more attention to K-Culture

If you like this, subscribe to Dan's Substack for more: https://sportsverse.substack.com/
29 min
November 27, 2025 Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign
Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a club-brand rooted in the spirit of youth to differentiate the club from its rivals, both domestic and international.

On the latest episode of the Footballco Business Podcast, we’re joined by Juventus’ Marketing Director, Marco Castellaneta, to find out what the club's done so far and what it takes to be a youthful club, including...
👶 What youth means to Juventus
🤴 The club’s Kings League partnership
🧠 Tackling mental health
📍 Taking football to extreme locations
📊 Measuring success
🗣️ Communicating We Are Youth Since 1897 to fans
22 min
November 13, 2025Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades!

Also…
The strategy behind Vodafone’s new UEFA partnership

Similarities with men’s football and women’s rugby

How football and marketing have changed since Vodafone’s last UEFA partnership

Could we see Vodafone on a Premier League shirt again?

Stadium sponsorship

What is Hyrox and why you should care
24 min
October 27, 2025 Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon
We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM.
We find out who the most marketable footballers are and what makes a player marketable in 2025.
Find out more and see the full list at: https://50mm.sportspro.com/
35 min