The Footballco Business Podcast

On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to discuss performance off the pitch, including:

On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester United, the IOC, Nike and EA Sports.

Matt joins us to discuss his work at Stockport County, the importance of community, challenging Wrexham, and why he can't have the next generation of kids growing up in Stockport and following Manchester City.

There are also lessons from his time at United, EA Sports and Nike.

This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions.

The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠.

On this show, we're bringing you Colm Dillane's interview from Stands, recorded in August this year and covering Colm's passion for fashion and creativity and the role football plays in his work.

Colm is interviewed by Ryan McLaughlin, Events & Collaborations @ MCL Digital, Co-Host and Co-Organiser of STANDS

STANDS is an event created FC St. Pauli to give room to the intersection between the different communities/cultures of streetfashion, art, music and football at the Millerntor Stadium

Colm's interview covers

Having Ronaldinho walk for KidSuper at Paris Fashion Week

Why football is 'the coolest sport in the world'

Lessons for brands and clubs crossing into football and fashion

Why being a creator/director is harder than being an athlete

Why he built a pitch on the roof of KidSuper Studio

Partnering with St Pauli to create a unique mural, hoodies and shirts

Working with Puma for the brand's Club World Cup Kits

Collaborating with Louis Vuitton

This episode of the Footballco Business Podcast was recorded live in Basel ahead of the 2025 Women's Euro Final and features Senior Marketing Director for EA Sports FC, James Salmon.

James joined us to discuss the impact of women's football in the FC series, the impact of new partnerships, the role of the FC Futures project and why everyone loves Chloe Kelly.

On this episode, we're joined by Sports Business Journal's Soccer Staff Writer, Alex Silverman, for a show dedicated to US Soccer.

Alex takes us through SBJ's recently published list of the best US cities for soccer business, looks back at the Club World Cup and forward to the World Cup, and what's next for MLS.

On this show, we're finding out how to and why we need to bring creativity into women's football marketing, how to get the best from players, and the importance of understanding the culture.

Also...the worst women's football marketing cliches, the importance of football adjacent culture and what it's like managing Toone and Russo.

This episode was recorded live at Rewriting the Rules - an event held at INDIVISA HQ during the second week of the 2025 Women's Euro, focused on how brands and media are winning in women's football by doing this differently.

On this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year owning FC Como Women, the club's rebrand, its role in the multi-club ownership group's plans and the importance of fashion and lifestyle.

Victoire also discusses her admiration for Angel City FC, how they pitch to commercial partners and welcoming Juan Mata and Sergio Oliveira onto the board.

The growth of women's football in Saudi Arabia presents numerous opportunities for brands to be part of a unique movement and a pivotal moment in women's sport in the region. However, navigating and understanding this fandom isn't straightforward.

To help brands better understand women's football fandom in Saudi Arabia, our women's football brand, INDIVISA, hosted a panel featuring:

The panel was moderated by our of VP of marketing and communications, Fabiola Wilcox.

On this episode, we're joined by the hosts of the Expected Goals podcast, Maggie Murphy and Matt Cutler to discuss what's changed in women's football in England since the Lionesses lifted the trophy on home turf in 2022.

Maggie and Matt cover the impact of the Lionesses on both international and domestic attendance, the ever-changing broadcast set-up, how brands have changed their approach, and even try to predict the winner of the forthcoming Women's Euro.

If you like this, check out the Expected Goals podcast. Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it.

With Major League Soccer now in its 30th season, SportsPro's Michael Long and Sam Carp join our own Patrick Stiegman to discuss the growth of the league since its first season in 1996 and what the future holds post-World Cup.

For more, read Sam Carp's feature: The Health Check: Why MLS sponsorship growth is about more than just Messi - https://www.sportspro.com/insights/features/mls-sponsorship-portfolio-growth-messi-effect-adidas-apple/