The growth of women's football in Saudi Arabia presents numerous opportunities for brands to be part of a unique movement and a pivotal moment in women's sport in the region. However, navigating and understanding this fandom isn't straightforward.

To help brands better understand women's football fandom in Saudi Arabia, our women's football brand, INDIVISA, hosted a panel featuring:

The panel was moderated by our of VP of marketing and communications, Fabiola Wilcox.