What does it take to build one of the UK’s most successful branded entertainment franchises?

This week on TellyCast, Justin Crosby is joined by Mark Rivers, co-founder of Cold Glass Productions, the company behind the award-winning Dish from Waitrose podcast and video series.

Mark shares the remarkable story behind the show’s growth from a bold business plan into a billion-view entertainment brand, why Cold Glass doesn’t think of itself as a podcast company, and how premium digital entertainment is reshaping the production landscape.

They discuss:

• Why podcasting is now an entertainment business, not an audio business
• Building Dish from Waitrose into one of the UK’s biggest branded content success stories
• Creating different edits for YouTube and Spotify audiences
• The importance of quality in an increasingly crowded podcast market
• Working with A-list talent including Dave Grohl, Emilia Clarke and Louis Theroux
• Why distribution strategy should be developed alongside creative
• Cold Glass Productions’ new original series Outside In
• Subscription, Substack and the future of creator-led media businesses
• How TV production companies can learn from digital-first entertainment brands

If you’re interested in the future of podcasts, branded entertainment, YouTube strategy or the convergence of television and digital media, this episode is essential listening.

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