Building a business takes work, but building a great brand takes work, obsession, and borderline crazy dedication for it to work. That’s if you do it the right way. Multiply that by 10,000 and you’ve got yourself a brand of Fans First caliber. But why should you get over the top several times over in order to attract dedicated fans to your brand? Jesse Cole knows from experience that it’s because there is no better way to be first in your customers’ minds. If you have any idea what Fans First is all about, you would know what he’s talking about. Listen in as he shares how the Fans First brand came about and pick up some timeless wisdom from that experience that you can apply on your own. Jesse also talks about their upcoming second book, which he hopes will solidify his brand’s legacy in business and entertainment.

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