What does it really take to build a production company for the creator economy?

This week on TellyCast, Justin Crosby is joined by production strategist Bryony Hopkins, founder of BRYONY Ink, whose career spans the BBC, LADbible Group, Strong Watch Studios and FlightStory.

Bryony has spent years designing production systems for creator businesses, broadcasters and digital-first studios, helping teams make premium content on lean budgets without sacrificing quality.

The conversation explores why traditional TV production models often struggle in digital, how creators are building media companies, and why operational excellence is becoming a competitive advantage.

Topics include:

• Building production infrastructure for digital-first studios
• Why mindset matters as much as production skills
• Creating more content from every shoot day
• Scaling creator businesses sustainably
• The future of duty of care in the creator economy
• AI tools transforming production workflows
• Why TV professionals have valuable skills the creator economy needs
• Protecting creators while producing ambitious content
• The professionalisation of creator-led media businesses

Whether you’re a TV producer, production executive, creator, commissioner or studio founder, this episode is packed with practical insights into how production is evolving in the digital-first era.

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