Eye On Franchising

How to Build a Multi-Million Dollar Roofing Business with ZERO Experience | Jason Santee, Storm Guard


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Is roofing the most overlooked 7-figure franchise? Jason Santee, Executive Vice President  from Storm Guard Roofing & Construction, joins Lance to reveal why you don’t need construction experience to succeed — and how franchisees are averaging $375K in NET income, with top performers exceeding $1.1 million!

✅ Learn how Storm Guard uses preventative inspections to tap into 70% of the market other roofers ignore
✅ Discover their franchisee training, performance coaching system, and upcoming retail model expansion
✅ Hear real stories from franchisees like Andrew & Stephanie — restaurant vets turned power couple owners

Timestamps:

00:00 - Intro: Meet Jason Santee & the Storm Guard Franchise
01:45 - Why Storm Guard Is NOT Just About Storm Damage
03:20 - The $375K Net Income Secret: Storm Guard’s Item 19 Breakdown
05:05 - $1.1M Net: How Top Franchisees Maximize Profitability
06:42 - The Storm Guard System: Why Experience Doesn’t Matter
08:10 - How Andrew & Stephanie Built a 7-Figure Roofing Business
10:30 - What Makes Storm Guard Different from “Storm Chasers”
13:50 - How Storm Damage Cuts Roof Life by 10+ Years
16:00 - Understanding Insurance Windows: Why Timing Matters
17:45 - Why Preventative Roof Inspections Are the Hidden Goldmine
19:10 - Franchisee Support: Monthly Profitability & Pulse Meetings
21:15 - Vendor Relationships, Rebates & Scaling to Bigger Jobs
23:00 - No Roofing Experience? Here’s Why That’s a PLUS
25:00 - The 90-Day Onboarding & Field Training Breakdown
28:30 - 6-Week Production Training & Franchise Coach Field Visits
30:20 - Weekly “Pulse Calls” & Performance Systems
32:00 - The #1 Key to Franchise Success: FOLLOW THE SYSTEM
34:00 - Marketing Budgets & Avoiding “Death by a Thousand Paper Cuts”
35:20 - Why Some Cities Don’t Qualify (Weather & Data Tools)
36:45 - NEW Retail & Repair Model Launching Nationwide
39:10 - Hot Markets Available Now: Kansas City, Indy, South Bend & More
41:00 - Why Franchise Resales Are NOT Ideal for First-Time Buyers
42:45 - #1 Tip for New Franchisees: Get Involved with Other Owners
44:00 - Real Success: Andrew & Stephanie Expand to 3 Territories
45:30 - Final Thoughts from Jason & Lance
46:00 - Free Franchise Fit Call & Outro

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Eye On FranchisingBy Lance Graulich

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