Is your nonprofit making the most out of email marketing in 2024? Open rates are no longer the gold standard for measuring engagement!

Today we’re uncovering the secrets to successful email strategies with Scott Cohen, VP of Strategy and Marketing for InboxArmy.

Scott shares his expert insights on the shift towards first-party data and his favorite tactics for re-engaging and retaining subscribers.

You’ll discover how to assess engagement with click-through and conversion metrics, and learn from a fascinating case study with 1-800-CONTACTS that illustrates the hidden value of “non-openers.” And as much as he hates them, pop-ups on entry or exit DO still work.

Scott also reveals the best email campaign he ever sent that generated $200,000 in ONE day.

P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!

P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!

RSVP for Atlanta on September 7th

RSVP for Sarasota on September 18th

Resources & Links

Connect with Scott on LinkedIn and check out his work on the InboxArmy website and new podcast!

Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!