How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow?

You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to building Balmoral Farm to be the successful equine business it is today, you also do it by taking advantage of the opportunities that come your way.

Traci and Carleton Brooks are the husband and wife team behind Balmoral Farm, a premier hunter jumper program. Together, they’ve trained and produced numerous National Champions and Grand Champions in Professional, Junior, Pony and Amateur hunter & jumper divisions at some of the industry’s most prestigious shows such as Devon, The National Horse Show, The Washington International Horse Show, The Pennsylvania National Horse Show, Capital Challenge, USEF Pony Finals and FEI North American Youth Championships.
 
(Fun Fact: Just as this episode was going to publish, Carleton was recognized as the 2024 Horseperson of the Year by the California Professional Horsemen’s Association. That’s just a peek at the recognition he’s received from the industry.)

While these are external accolades, what you’ll see if you look online is a client team that loves and appreciates the Brooks and their dedication to putting the horse first. It’s not just something they say, it’s something they live, and you’ll hear that come through as Traci shares.

In this candid conversation, you’ll learn how to build a staff team you can trust, keys to building an equine business with purpose, and the advice Traci would give to fellow equestrian entrepreneurs.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/162

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins