On this week’s episode of the SaaS Revolution Show we speak with Diane Adams, Chief Culture and Talent Officer at Sprinklr and author of the book It Takes More than Casual Fridays and Free Coffee.

Diane has devoted her career to building and studying the role of culture in a company’s success. As the Chief Culture and Talent Officer at Sprinklr, Diane and her team are charting the course for building a high-performing and inclusive culture. No wonder then that the word her colleagues would use to describe her is obsessive in relation to figuring the puzzle that is company culture.

When asked what company culture is, Diane says it’s the consistent set of behaviours displayed inside an organization, rather than the words, the culture decks or the free coffees. Actual culture starts by understanding what people truly care about.

When she first joined Sprinklr over a year ago, she found a situation often observed in high-growth companies. The company culture had been great until it wasn’t anymore. Diane rolled her sleeves and began fixing that. One of the first things that was born out of that was the Employee delight Assurance Program

After they implemented that seemingly simple program, the results were incredible both in terms of engagement and attrition. Diane attributes that to the feedback mechanisms that showcases clearly what works and what doesn’t. As a result the company is showing a great deal of self-awareness.

Diane will sit down for a panel with Ragy Thomas to talk about how to empower leaders to motivate their teams to ensure they are disciplined in executing their strategy at SaaStock East Coast on June 4 and 5 in New York. The two are part of an absolute stellar line up that includes Nathan Latka, Aaron Krall, Patrick Campbell, Meghan Keaney Anderson, VP Marketing HubSpot, David Thompson, CMO of Freshworks. The list goes on and on. If you are curious you can read all about them and how they will help you scale your company. The important point is that we love our SaaS Revolution Show listeners so much that we want to give you a special 50% discount off tickets. Just use code REVOLUTION50 or just click here

Check out the other ways SaaStock is helping SaaS founders move their business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
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