Success isn’t just about strategy—it’s about how you communicate it. And when the message isn’t landing, it’s probably not your offer. It’s your story.

In this episode, storytelling expert Karen Eber joins A.J. to explore how to build trust with storytelling—whether you're pitching, leading, or aligning your team. You’ll learn how to craft stories that connect, convert, and evolve with your business.

🎧 Inside this episode:

• Why origin stories can actually hold you back
• How to find your customer’s pain—and tell the story they need
• The storytelling structure that works across leadership, sales, and culture
• How to plan a full year of strategic story content
• Why systems beat charisma every time

If you're tired of messaging that doesn’t stick or storytelling that never quite clicks, let’s change that. 👉Work with A.J.

🔗 Resources + Guest Links:

• Karen Eber: Website, LinkedIn, X
• Book mentioned: The Perfect Story by Karen Eber