You have an idea. A product. A vision. But do you actually know why your brand should exist and why people should remember it?

In this episode, Ivana sits down with Jan Livingston, advertising expert and co-founder of Gray Whale Gin.

Together, they dig into what few entrepreneurs actually dare to do: ask the hard questions before they build.

This isn’t an episode about logos or social media. It’s about the invisible foundation of a brand that lasts.

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