Dillon Kivo, entrepreneur, PR expert, best-selling author, speaker and founder of Authority Titans offers his expert opinion on being polarizing, shares how you can build your own brand without the help of a PR firm and also details when and why you might need one. 57:42

Show Notes:

01:08 - Eric welcomes Dillon Kevo to The Excellence Project.

04:07 - Dillon shares some of his views on brand.

07:03 - Dillon tells us whether or not you need to be polarizing to build a brand.

11:03 - Eric names the controversial topics that could get you canceled.

18:00 - Dillon explains why he would rather "ride the centerline" than be polarizing.

24:45 - Dillon points out that there is no right or wrong when it comes to sharing your opinions.

29:01 - Eric and Dillon discuss the importance of core values when defining brand and some well-known personalities' brands.

36:11 - Dillon details what you can do to build a brand without help from a PR professional.

39:12 - Dillon offers a great way to increase your reach.

41:07 - Eric asks Dillon how valuable a podcast is.

45:16 - Dillon shares why 3rd party credibility is important.

48:06 - Dillon explains that you don't have to be in crisis to hire a PR firm.

51:16 - Dillon expresses the importance of taking control of your brand.

54:06 - Dillon reminds us why we should have a website.

Resources From This Podcast:

The Name Above The Title By Frank Capra https://www.amazon.com/Name-above-Title-Autobiography/dp/0306807718

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