I'm very excited to share today's podcast with a special guest, Jo Twiselton. As well as an expert facilitator and leadership coach Jo helps organisations and leaders transform and promotes positive corporate cultures through her 20-year journey with Twist Consultants.

This episode delves deep into the ethical aspects of employee treatment, the powerful role of public perceptions, and the immense pressure on leadership in corporate decision-making.

In this episode I'm sharing;

• Leadership pressures and navigating corporate ethical choices

• Building sales muscles and mindset shifts in corporate leadership

• Ethical employee treatment and public perception in leadership decisions

• Jo's advice on adapting strategies and facing reputational challenges

• Jo's networking strategies from slump to success!

• The role the C-Suite ® can provide in business mindset and structural changes

• Overcoming fear and embracing resilience in corporate decision-making

• Navigating change and organisational culture

Key Quotes;

"What I do is help organisations and the leaders in them to support positive organisational cultures when things are really changing so that people communicate better together."

— Jo Twiselton 00:01:0000:01:12

"I've taken the perspective that the work that I do for my business is as important as the work that I do for clients, because I can't do that if I don't have business."

— Jo Twiselton 00:34:3500:34:45

"If that strategy doesn't work, I'm not fundamentally changing what I do but I'm changing the way that I approach it."

— Jo Twiselton 00:12:5100:12:58

"Consistency in following up, consistency in showing up repeatedly. It's not rocket science, but sometimes the emotional aspect of it can get in the way, so it's taking that away."

— Jo Twiselton 00:16:1400:16:26

"What was interesting was, back in 2022 when I came to the converting corporate event, you talked to us about the changing market being on the horizon post COVID."

— Jo Twiselton 00:06:3100:06:44

Finding Balance in Career Growth: "It's understanding a little bit and making sure that you recognize what really works for you and what really floats your boat at certain points in your life."

— Jo Twiselton 00:23:5700:24:38

Key Resources Mentioned in this Episode:

Grab your Sales Tracking Spreadsheet here.

Click here to watch my video on how to troubleshoot your sales process.!

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Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.

Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.

Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.

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