How to Cold Call as an MSP: Master the Art of Closing More Deals!

Cold calling can feel intimidating, but it’s still one of the most effective ways to generate leads and grow your MSP. The problem? Most MSPs hate cold calling because they don’t know what to say, how to handle objections, or how to turn a conversation into a booked meeting.

In this video, I break it all down for you! You’ll learn exactly how to cold call as an MSP without feeling pushy or salesy—and instead, position yourself as the go-to IT expert your prospects need.

Here’s what you’ll learn:

How to structure the perfect cold call to get more responses

The #1 mistake MSPs make when cold calling (and how to avoid it!)

A simple cold calling script that actually works

How to handle common objections like: "We already have IT," "Send me an email," and "I’m not interested."

How to get past gatekeepers and speak directly to decision-makers

The best times to cold call and how to follow up effectively

Proven cold calling techniques to increase your MSP sales pipeline