Jonathan Byrnes from MIT discusses his book "Choose Your Customer" and how to compete against digital giants like Google and Amazon. Jonathan earned a doctorate from Harvard and has taught at MIT for over 30 years. Some of today's biggest names in tech and business have been among his students. He is a frequent contributor to Harvard Business Review and the author of "Islands of Profit in a Sea of Red Ink", named by Inc. as a Best Book for Business Owners.

Host, Kevin Craine

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