It's probable that right now, that fostering a culture of creativity and innovation has never been more important, as the world continues to crack on around us at a furious, non-linear pace, with increased hyper-competition and ever-emerging new markets.  So, what is needed and why do so many businesses fail in this quest to build such a culture?

In this episode, host, Andy Goram is joined by a leading thinker on innovation, and someone once described as "The David Blaine of Innovation", Cris Beswick.  Today, Cris and his boutique innovation consultancy, Outcome, helps big, global corporate businesses deal with this challenge, and passionately shares some of the issues, insights, and solutions that can bring about lasting change, innovation and great rewards for all concerned.

Get the full transcript of the episode here