Many people believe when it comes to innovation, you’ve either got it or you don’t. But innovation is a skill that can be learned, practiced and perfected. One area of innovation is ideation. Generating quality ideas is key to keeping the innovation funnel full. How do you get started in innovation if your team doesn’t have confidence in their innovation abilities? One way is to have a disruptive ideation workshop. On today’s show, I talk about how to create a disruptive ideation workshop.
Boot Camp Condensed
I teach my Innovation Boot Camp course two or three times a year. This is an intense four-day session that goes twelve hours a day. The objective is building the innovation confidence of the students. One common request from students is for a one-day version for their teams. So, I reworked the content and created a one-day version called the Disruptive Ideation Workshop. The workshop teaches a disruptive approach to generate more and better ideas using the FIRE method. The objectives: learn the skill, apply it, and have a pipeline of ideas for the organization. Two weeks ago, we tested the workshop. The class consisted of 25 senior leaders from a single organization (with zero background in innovation). The results exceeded everyone’s expectations. One of the leaders in the class summed it up: “learning disruptive ideation that generated disruptive ideas.” So, we named the workshop the “Disruptive Ideation Workshop.”
The Disruptive Ideation Workshop in Brief
What does disruptive ideation mean? Disruptive means causing or tending to cause disruption; innovative or groundbreaking; unconventional, unorthodox, off-center, unusual, unfamiliar, unprecedented; pioneering, trailblazing, revolutionary, radical, advanced, newfangled, state-of-the-art.
The Disruptive Ideation workshop is built around two major objectives:
* Teach a disruptive approach to ideation.
This will radically increase the number and quality of the ideas that a person and team can generate.
Through the process of learning, apply it to a real-world problem facing the organization.
At the end, students have a ranked set of disruptive ideas their organization can take forward.
To achieve these objectives, we teach background and skills and how to apply the skills.
This course has two major sections: Section 1) Foundation and Section 2) Skills and Application/Practice. Here’s what we cover in each.
Section 1: Foundation
Myths and mysteries of innovation
Innovation skills (self-doubt/negative talk, imagination, seeing with fresh eyes, etc.)
Innovation Anti-bodies (ego, no risk, no change, etc.)
Innovation framework (FIRE)
Focus
Ideation
Ranking
Execution
The focus was on Focus, Ideation, and Ranking of the FIRE method. Special emphasis was placed on Ideation.
Skills Learned
Section 2 of the Disruptive Ideation Workshop was a walk-through of the elements in FIRE. Exercises allowed students to apply those elements to a real problem statement.
Skill number one was FOCUS. FOCUS is about defining the problem. Having a clear “problem statement” is critical. Without a well-defined problem statement, everyone jumps to generate ideas to solve something that is not clearly understood. In boot camp,