The Martell Method w/ Dan Martell

How To Create a World Class Product Management Process


Listen Later

Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - http://bit.ly/2MRVMwb

--

A few weeks ago, I hosted a meetup with my SaaS Academy clients in Boston (including a private sit down with the Hubspot product team).

Most of my clients are non-technical founders who noticed a gap in the marketplace and went all in to capitalize on the opportunity.

And while product management tends to be a major blind spot for most non-technical founders, this group walked away armed with the best practices from some of the world’s top SaaS companies (think Hubspot, Intercom, Dropbox).

So how do we do it?

How do we take non-technical founders from a real-life version of the shoulder-shrugging emoji wasting thousands of dollars per month coding features no one really needs

…  to becoming a lean, efficient, top-in-class product manager in a matter of weeks or months?

It comes down to the 5 product management strategies I outline in this week’s episode.

At a high level, here are the 5 strategies that will help you nail your product management process by this time next quarter:

1. Outline your vision
2. Connect customers
3. Inform backlog
4. Glue metrics
5. Secure buy-in

When it comes to “glue metrics”, nobody impresses me more than Intercom (disclaimer: proud investor).

Essentially they measure every potential product feature against something called the R.I.C.E. scorecard.

Doing so gives them a CLEAR and quantifiable “score” to prioritize their product roadmap and make stronger, more confident decisions with more buy-in from all stakeholders.

Want to know what R.I.C.E stands for?

And better yet… how to use it to rank and prioritize the laundry list of feature add-ons taunting you from your PM dashboard?

Catch the full episode here and then drop me a comment letting me know which major update you plan to develop next, and how it scores on the R.I.C.E scale.

--

Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome.

+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q&A): http://FB.com/DanMartell
+ Twitter (what I'm reading): http://twitter.com/danmartell

Exclusive Download: Precision Scorecard™ - Keep Your Leadership Team Focused & Accountable To Growth - http://bit.ly/2MRVMwb

...more
View all episodesView all episodes
Download on the App Store

The Martell Method w/ Dan MartellBy Dan Martell

  • 5
  • 5
  • 5
  • 5
  • 5

5

566 ratings


More shows like The Martell Method w/ Dan Martell

View all
The Cardone Zone by Grant Cardone

The Cardone Zone

3,908 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,856 Listeners

REAL AF with Andy Frisella by Andy Frisella

REAL AF with Andy Frisella

32,867 Listeners

The StoryBrand Podcast by StoryBrand.com

The StoryBrand Podcast

1,937 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,009 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,475 Listeners

Bedros Keuilian Podcast Show by Bedros Keuilian

Bedros Keuilian Podcast Show

2,303 Listeners

The Home Service Expert Podcast by Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

The Home Service Expert Podcast

728 Listeners

Dropping Bombs by Brad Lea: CEO, Entrepreneur, and Host of The Bottom Line

Dropping Bombs

2,310 Listeners

Wealthy Way by Ryan Pineda

Wealthy Way

2,136 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

960 Listeners

The Money Mondays by Dan Fleyshman

The Money Mondays

456 Listeners

The BetterLife Podcast by Brandon Turner and Cam Cathcart

The BetterLife Podcast

853 Listeners

BigDeal by Codie Sanchez

BigDeal

942 Listeners

B.O.S.S. Moves Podcast by Myron Golden

B.O.S.S. Moves Podcast

161 Listeners