“Think like a reporter…If you’re like everyone else, why would anyone cover you?”

“Nobody cares about your business unless you give them a reason to care.”

“Take small bets…try some things.”

“Professionalism is boring and weird wins. No one writes stories about professional companies, they write stories about companies that are unique.”

Links Mentioned:

Innovation on Demand by Al Fahden

The Yellow Tux Handbook: 6 Tips To Make Your Business Stand Out

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Produced and edited by Podcast On The Go