“Put yourself in your customer’s shoes. From the first time you experience your business…what does it look like from their perspective.”

“You confuse you lose.”

“You’re welcoming someone into your house. It’s not just a business…If people are coming over for a dinner, how would you welcome them when they come in?”

“Make sure the exit is great…It sounds simple, but you need to define the perfect experience for your customers all the way through. Put yourself in their shoes, what would make you go home and say ‘WOW!’”

Links Mentioned:

Customers For Life -Carl Sewell

Building a StoryBrand – Donald Miller

The Yellow Tux Handbook: 6 Tips To Make Your Business Stand Out

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Produced and edited by Podcast On The Go