Join Elizabeth Larrick as she explores the transformative power of virtual focus groups for trial lawyers. In this episode, Elizabeth discusses her course, "DIY Virtual Focus Groups for Beginners," designed to equip trial lawyers with the skills to run their own focus groups. Elizabeth shares her experience of how these methods have enhanced her practice by providing crucial jury insights and improving case decisions. The course offers practical tools, including recorded Zoom sessions, a detailed workbook, and a supportive community, addressing common challenges like recruitment, presentation, and moderation.

Elizabeth emphasizes the importance of integrating feedback into legal case preparations, aiming for clarity and simplicity in jury communication. Discover how running your own focus groups can refine your presentation strategies, connect more effectively with juries and clients, and enhance your overall courtroom success.

In this episode, you will hear:

• Introduction to DIY Virtual Focus Groups for trial lawyers

• Strategies for recruitment, presentation, and moderation in focus groups

• Importance of integrating feedback for effective jury communication

• Benefits of running personal focus groups for case preparation

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Supporting Resources:

Access to the on-demand course Do-It-Yourself Virtual Focus Groups is CLOSED. However, you can join the Trial Lawyer Prep Newsletter today and get the latest updates on when Elizabeth will open the course again: www.larricklawfirm.com/connect

To hear other episodes about running your own virtual focus groups check out:

DIY Focus Groups with Clint Shumacher [Ep 83]

Setting Up Your Focus Group System [Ep 81]

Focus Group Recruiting [Ep 80]

DIY Virtual Jury Research Part 1 [Ep 19]

DIY Virtual Jury Research Part 2 [Ep 20]

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.