Ryan Hashemi started making Youtube videos in high school in the early days. He quickly learned the difference between "watchable" and "unwatchable content."

A majority of unwatchable videos these days are made by brands with good intentions but piss-poor taste. What do these videos look like?

They come in a variety of shapes and sizes but these boring videos are basically thinly veiled advertising that brands like to pump out in the name of building an audience.

Hashemi now runs an agency called Snowball that helps brands and people with personal brands find the right mix of art & science to create hit shows that create influence, lead to sales and much more. 

If you're even the slightest bit in charge of a brand, I believe you'll love this value-packed episode and will to learn how to build your brand with video content in this episode of Behind the Brand with Bryan Elliott.

Special Thanks to our Sponsor We Feed Raw!
We’ve had dogs in our family for the last 20 years. Our current pups Bear & Bella are mixed breed dogs rescued in 2017. 

Before I discovered We Feed Raw I was selective but also confused about the so-called healthy kibble I was feeding them. It turns out this expensive kibble was basically the same as feeding my dogs an all-processed, unhealthy food diet. 

They are now on a We Feed Raw meal plan system that’s made custom for them with all the nutrients they need to live happy healthier lives. 

We Feed Raw food is:

• Safe and cold-pressurized, free of pathogens packed in BPA-free packing
• It's sourced from USDA human-grade meats, food ships and arrives frozen for freshness
• There’s 6 different balanced recipes, something for every dog’s taste, allergy issues and more
• You never have to worry about being out of food or forgetting to pick more up at the store.Your subscription meal plan comes to your doorstep.
• Meal plans are customizable based on age, activity level, size and more. 

Bear and Bella have a new excitement for mealtime and I’ve seen them lean out and get into even better shape with the healthier food.

Want to try it out?  Just visit: WeFeedRaw.com and enter code :  “Bear” B-E-A-R and new customers will save 30% off the meal plan starter box.

Support the show