How do retailers find brands to feature in their stores? For years, trade shows were the default option. Until Faire entered the scene. Max Rhodes started Faire in 2017 as an online marketplace where retailers discover their next bestsellers from independent brands across the globe. Today, the company supports over half a million retailers in 15,000 cities and connects them to over 70,000 brands around the world--earning the company a $12B valuation. Max shares what it felt like when he realized Faire had reached product-market fit, why he thinks solely direct-to-consumer brands will go away, and why being a college athlete at Yale felt like entering the working world four years early.