January 31, 2023

How to Do Sales Properly Part 1

30 minutes

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Are you a leader who feels uncomfortable with the idea of sales? This episode is for you! Alex unpacks three principles to help you view sales differently, three things to never sacrifice in pursuit of a sale, and three qualities that make someone a great salesperson. This episode is part one of a two-part series, so make sure to catch the next episode about building an effective sales process.

Many leaders are uncomfortable with sales, but it doesn’t need to be this way (0:40)

Three principles to change your approach to sales (1:52)

1. Sales, done properly, is service (2:36)

2. Relational sales focus on what the customer wants and needs (3:40)

3. The best sales strategy is effectively solving a legitimate problem (7:26)

Integrity matters more than a sale (9:59)

Don’t sacrifice the customer’s dignity (14:41)

Don’t sell unless you believe your product will actually serve them (16:26)

Three qualities of a great salesperson (18:27)

1. Earned confidence (18:58)

2. Empathy (23:42)

3. Trustworthiness (25:54)

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