Path for Growth

How to Do Sales Properly Part 2


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Information isn’t the gap between failure and success—action is. Path for Growth’s 1-on-1 coaching helps you create a plan and execute on what matters most for your business. Apply today at pathforgrowth.com/coaching.


When done correctly, sales is a service. But what does that principle actually look like in practice? In this episode, Alex shares a simple, four-step sales process that will help you and your team find and convert the right customers. He also shares practical examples of how he’s seen these steps play out within Path for Growth and in other businesses. 


  • Today we’ll walk through a 4-step process for sales (0:53)
  • Remember these sales principles (2:04)
  • These four steps will help you and your team sell (10:05)
  • 1. Clarity: Who is your product or service built for? (11:34)
  • So many people try to sell to people who will never be customers (16:50)
  • 2. Curiosity: Ask questions to help them understand that you understand (18:19)
  • 3. Connection: How does your product meet the customer’s specific need? (24:19)
  • 4. Close: Ask them to make the decision (33:12)

  • Helpful Links and Resources

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    If you are a business leader, owner, entrepreneur, or simply looking to determine a path for healthy growth in your life both professionally and personally, get insight, guidance, and accountability in the context of a trusted relationship. Learn more about Path for Growth One-on-One Coaching at the link below. 

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    Join us for the 2023 Path for Growth Experience – Leading Leaders. This Experience exists to help you grow as a Leadership Team. The entire schedule has been designed for you to grow as an owner while simultaneously investing in your organization’s top leaders.

    Learn more about the 2023 Path for Growth Experience – Leading Leaders


    Looking for some direction on what to read next? Alex recently compiled a list of 101 book recommendations for Spiritual Growth, Personal Growth, Leadership Growth, and Business Growth. Click the link below to get Alex’s Reading Guide.

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    Join Path for Growth on Instagram for more content.


    Listen to our coaching episode on Curiosity


    If you’re ready to move beyond just gathering information and start executing on what truly matters, Path for Growth’s 1-on-1 coaching can help. Apply now at pathforgrowth.com/coaching.

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