We’ve been told for years that creating an “ideal customer avatar” is the best way to understand your audience. But the truth is that’s just guessing on your part. Do you know how you actually get to understand your customers? Have customers! Talk to them, and then write content for them. That’s what Will Shultz recommends. And as a Sales and Marketing coach, he knows a thing or two.

Top Takeaways:

• You need someone in-house to make your content. That’s how you’ll create great content that shows a deep understanding of your customer and their journey.
• If you’re having trouble coming up with content, take what you’re creating for a specific client and generalize it. That way, you’ve written for someone. Chances are there are similar folks out there.
• Don’t worry about giving too much away for free. You differentiate yourself by becoming trusted and valued. You do that by showing people you deeply understand their problems.

Show Notes:

• Will Shultz
• Will on Linkedin
• Free Virtual Consulting Sessions
• Upgrade 438
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