CPG Week by BevNET & Nosh

How to Empower Your Workforce And Foster The ​​“Concept of Mattering”


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This week on the NOSH Podcast, Nosh editor Carol Ortenberg, Editor-in-Chief Jeff Klineman and reporter Lukas Southard sat down to talk about THC-infused snack brand knockoffs, CPG food products cashing in on popular entertainment properties (IE Barbie and Yellowstone) and the WHO’s ruling on artificial sweetener aspartame.

In the featured interview, Lukas speaks with Every Body Eat co-founders Trish Thomas and Nichole Wilson about how they strategize using inclusive innovation and how the strength of the business comes from its use of the “concept of mattering” in its production stream.

 

In this episode:

2:23 - Carol tells Jeff and Lukas what she picked up at the local grocery stores and ate while visiting Montreal. (Spoiler: There are words exchanged about bagels)

5:40 - The team discusses why products such as Trips Ahoy and Stoneos have found themselves in hot water with the  FTC and FDA.

12:33 - Carol asks Jeff and Lukas about what they think of the recent CPG foods capitalizing on trending television show Yellowstone and movie release Barbie. Jeff and Lukas have a beef about a popular TV show’s signature dish. 

19:30 - Jeff explains the potential impact WHO’s ruling on aspartame and why it might change the strategy for companies who already make or intend to release sugar-free products in the future.

27:05 - In the interview, Lukas sits down with the co-founders of allergen-friendly brand Every Body Eat to talk. CEO Trish Thomas and President Nichole Wilson explain how they define inclusive innovation and how they approach in-store growth

33:38 - Thomas and Wilson discuss how they prioritize being female founders and a Black-owned business when seeking investment.

41:50 - The two women share details about Every Body Eat’s production model and how the “concept of mattering” is used to empower their workforce.

 

“The team who understands that they matter understands that good ideas come from anywhere and sees their ideas become best practice. And [they] take our cost of manufactured goods down 50% in the span of a year, because they know that they're the ones that do it.“”

-Nichole Wilson, co-founder and president of Every Body Eat

 

About the NOSH Podcast

The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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