Have you ever noticed how many people talk about the finale of a television series, but rarely give two hoots about the pilot episode? The Sopranos. Six Feet Under. Mad Men. People are still talking about these series finales even years after they aired. Just like on television, how you end your speech matters. Don't let the final thought of your speech by an afterthought.

Today is all about how to create a conclusion for your speech that your audience will remember. We discuss:

• How The Recency Theory from social psychology supports the rationale to craft the end of your speech with care.
• The key to turn your audience members into advocates of your message by finding the battle cry of your speech.
• How to tap your power to create a powerful last thought that is well-crafted and tweetable.

Mentioned in this Episode:

1.    The Unfair Speaking Advantage
2.    The Audience Journey