How do you expand to a new market? When is the time right? How do you not burn a ton of cash?That's exactly what we discuss in todays episode<ul><li>(00:00) - Introduction</li>
<li>(01:40) - Scrappy international</li>
<li>(04:04) - Why should you even cross the border?</li>
<li>(08:24) - Start with reps</li>
<li>(10:26) - Opening up locally</li>
<li>(14:04) - When is it time?</li>
<li>(20:53) - Finding arbitrage</li>
<li>(24:02) - It's never truly a TAM issue</li>
<li>(26:25) - Soft start</li>
</ul>

How do you expand to a new market? When is the time right? How do you not burn a ton of cash? That's exactly what we discuss in todays episode (00:00) - Introduction (01:40) - Scrappy international (04:04) - Why should you even cross the border? (08:24) - Start with reps (10:26) - Opening up locally (14:04) - When is it time? (20:53) - Finding arbitrage (24:02) - It's never truly a TAM issue (26:25) - Soft start

How to enter a new market (in a scrappy way)

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

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This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel. With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast. If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein &amp; Mikkel Plaehn, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.

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How to enter a new market (in a scrappy way)

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