Are you sure you’re reaching the right customer? If you're not sure, you might not be leveraging customer research. Roshni Wijayasinha, Founder & CEO of Prosh Marketing, explains how to use customer research as a marketing strategy and the importance of timing when targeting the right customer.

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(02:19) Roshni talks about the three ways you can reach your customer: brand awareness, conducting customer research, and utilizing digital tools.

(03:50) Why timing is crucial in finding the right customer

(06:00) Why you should continuously adapt your strategies and the importance of direct communication with customers.

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