How much is my product worth - and what is my customer willing to pay? Every entrepreneur asks these questions at some point in their small business journey. Mark Stiving, Chief Pricing Educator of Impact Pricing, joins Andrea with insights on:

(2:00) How to think about pricing your product or service.

(02:58) How to figure out how much your customer is willing to pay.

(04:46) Should you start pricing your products at a higher price?

(06:04) How to grow a subscription model and why it's beneficial.

(07:51) How to remain competitive while still growing.

(09:21) What are valuables and how can they help your business grow?

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