Joel Kaplan is the guest on this episode and he runs a multi 7 figure marketing agency called Atlas Digital which grew on ClickFunnels to 150 clients in less than two years and a coaching program called 7 Figure Agency which helps agency owners scale to 7 figures. Joel and Dave review the importance of focusing on your ideal customer avatar/niche. From there the business will start to align with the goals you set.

For more information go to growyoursmma.com or @officialjoelkaplan on Instagram