March 27, 2022

How to Gain Online Visibility as an Entrepreneur without Paying for Ads

33 minutes

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In this episode I dive into sales and marketing with Tracy Beavers. Tracy has over 20 years experience in sale and marketing in various industries and capacities. She provides amazing insight and advice for entrepreneurs who are starting out and hoping to be seen online, but aren't wanting to pay for ads.

We also chat about how scary it is being an employee with your future always in the employer's hands. They decide how much you're worth, they determine your hours, then they can mess around with your compensation if they feel like you're making too much money. The newer, smarter societal norm seems to be the path of the entrepreneur.

While being an entrepreneur is risky, it definitely has its perks. Navigating sales and marketing is definitely one of the hardest parts when starting out, so I highly recommend joining Tracy's Facebook group: https://www.facebook.com/groups/1029969944188688

She teaches live classes weekly (Thursdays' at 11:30 a.m. CST), so make sure to join the group and catch a future class. All of the replays are available for you, as well.

We also chat about how difficult it can be as a mother entrepreneur and Tracy has some great tips, including: get your schedule in order first and have "theme" days. For example: I only record podcasts on Thursday's and Friday's between 1 p.m. and 4 p.m. PST. That helps me get into the groove each week and my energy is aligned with it.

Finally, we talk about how strangers seem to be hitting us up in the DM for sales more than ever and how that's just not the way to do it! As Tracy says: if you were at a party, would you just come up to someone and say "Hello" and immediately launch into your sales pitch? No, you'd have a conversation, get to know the person, and it might come up naturally. People can feel your energy when you're trying to push a sale...don't do it.

Tracy has a Masterclass coming up on April 6th at 11 a.m. CST where she'll be teaching: Business Visibility Made Easy: A Step By Step System to Gain New Clients Without Paid Ads. Register here: https://www.tracybeavers.com/masterclass

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