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Dear listener,

Is all this talk about "purpose over profit" just fluffy sentiment... or... could it be the secret to great profits? If you're in the video production industry and the above question interests you... well, what are you waiting for?

Oh, you wanna know a little more about this episode? That’s fair enough. Alright…

Here's a sneak peek at what you'll hear:

• Why value-driven businesses attract new clients like bees to honey while most profit-driven businesses have to hunt down new business like hungry wolves. - 1:00
• How focusing LESS on money can make your business MORE of it! - 1:20
• The videographer's guide to creating a winning culture in their business. (Building a team that's motivated, energized, and happy is as harder than Chinese algebra, but the advice Den gives starting at 2:25  is sure to help.)
• How having a value-based business can make dealing with your clients an absolute pleasure. - 2:50
• How having a profit-first based business can be one of the quickest ways to cultivate an undying contempt for the human race. - 3:00
• A no-nonsense way to come up with your business's purpose. - 6:00
• Den's damn-near perfect breakdown of a business's purpose, mission, and plan, and... how they all work in concert to make a highly profitable business. - 7:00
• A surprisingly easy way to get crystal-clear on your business goals. - 9:00
• A hardly-talked-about strategy for earning bigger profits with fewer clients. - 11:35
• A clever "mind trick" for creating an almost perfect business structure. Hardly anyone thinks like this when organizing and structuring their business. (This is ridiculously simple and can give you a tremendous advantage. - 12:00)
• How "focus and clarity" are the business owner’s superpower. -16:00

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