This week on BARBELL BUSINESS, we discuss:

• Why referred members are the most valuable members
• Why you cannot rely solely on "word of mouth" marketing
• How to set up a smart direct referral system
• Offering incentives - should you or shouldn't you?
• Tangible referral cards that crush during the holidays
• How you can partner with local businesses for lead generation

Visit www.barbellbusiness.com for more resources like:

• A demo of Barbell Logic to see how we the automated smart referral system
• A $50 off discount for great quality gift cards at fitnessgiftcards.com (code: DEAT)
• A downloadable lead source tracking sheet