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“It’s mandatory” - I hear those words, and I involuntarily shudder. Is that what we want our participants feeling before they arrive to our workshops?

No!

We really can’t control whether someone decides to come along to our workshop, or not, however we can absolutely do our best to influence whether someone wants to come along, and how they feel about joining our session.

In this week’s episode, I share 15 tips and strategies you can use as preventative strategies to bolster your workshop attendance rate.

It’s problematic when people don’t show up. We know it affects group dynamics, the way you’ve structured your session. If you’ve booked an in-person event, you’re paying for facilities/catering that no longer applies. If you’re external, you might even have to reschedule your dates, which can delay other business for you.

I’ve also been the participant who hasn’t shown up. And while life happens, there are numerous other reasons I haven’t showed up to events in the past: I don’t have skin in the game, the session isn’t relevant for me right now, I’ll watch the recording later, I just don’t feel like it… The list goes on!

What can we do about it? Listen in. But my #1 tip is to have a Marketing mindset in the lead up to your workshops. It’s an event, treat it like one!

These strategies are applicable whether you work internally, you’re part of the Learning and Development team, or you’re an external consultant.

Resources

• Episode 159: How to win friends and influence your online colleagues

• Episode 114 with Dr JJ Peterson from Storybrand

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