Here's the easiest way to get started with Facebook Automated App Ads and how to eventually scale the campaign.

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing, especially across channels. 

You will discover:

- How to approach UA with a new app

- What SDKs and tracking you need before running user acquisition

- How to get start with Facebook Automated App Ads

- How to scale Facebook Automated App Ads

You can watch this video: http://www.youtube.com/watch?v=NRNPoK23nto

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