How do you get the advertising industry and your clients to understand what you bring to the table? 

Fabiola Nguembu is an account planner and researcher in Dakar, Senegal. She is one of a handful of planners in sub-Saharan Africa.

We discuss what it's like to try to work in an industry that might not want to think too much and in which account planning is relatively new and not yet a major force.

You can find Fabiola here: https://www.linkedin.com/in/fabiola-nguembu-579430168/

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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com