OK you know by now how much I love handwritten notes, and I believe everyone should send them, both personally and professionally.

I mean, wouldn't that make the world a better place?

But if you're a business owner, and you've been sending handwritten notes for awhile now, what can you do to go beyond that?

What can you do to keep your clients and customers surprised and delighted?

Include package inserts!

Adding something small to an order that’s heading out the door is a great way to say thank you.

You’ve already paid for the shipping and the box, so this is one of the most cost-effective ways to give customers a little extra delight.

Packaging inserts are all about exceeding customer expectations.

Unboxing is an experience in itself, and customers look forward to the moment they get to hold their new product in their hands.

You can surprise and delight them with just a little extra effort.

For some of the card orders I ship out, I've been putting a fun sticker in with the shipment.

People love putting stickers on laptop cases and it's just fun to get a little something extra with your order.

Sticker Mule is a cool business where you can have custom stickers, magnets and coasters made, and it's who I've been using for my stickers.

Don't have a business where you're shipping anything out?

No worries.

How about creating a personal video for your customer?

Or surprising them by mailing them a favorite book?

The ways to surprise and delight your clients and customers are endless.

You just have to sometimes be creative.

And that's the fun part!