The Growth Game

How to Grow a Podcast That Sells with Kylee Chandler (Without a Huge Audience)


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In this powerful episode of The Growth Game, Brie sits down with podcast growth strategist Kylee Chandler, the founder of Podcast Marketing Hub and a behind-the-scenes expert for powerhouse names like Amy Porterfield and Cathy Heller. Together, they unpack how to actually grow a podcast that converts—without a huge audience, fancy gear, or years of content.

Kylee shares the surprising story of how her business skyrocketed after walking away from high-ticket pressure and building her dream offer on her terms. You'll hear her take on low-ticket digital products, quiz funnels, and why podcasting is still one of the most underutilized tools for building trust and making sales in 2025.

Whether you're thinking of launching a podcast, already have one, or want to turn your audience into buyers, this episode is a goldmine of strategy, mindset, and heart.

💼 Get Kylee's Podcast Growth Toolkit: PodcastMarketingHub.com/toolkit

🧠 Join Brie's Cashflow Collective: A step-by-step membership to create, launch, and sell your first (or next) digital product

📲 Follow Brie: @briegroves

🎧 Follow Kylee: @kyleejchandler

Key Moments from the Episode:

00:00:25 – 00:01:18 - From Amy Porterfield to Lead Machines

Brie introduces Kylee Chandler, podcast growth strategist and founder of Podcast Marketing Hub, who has helped scale major shows using quizzes, SEO, and smart funnels.

00:02:06 – 00:03:15 - The Secret to Fast Growth? Know Your People.

Kylee explains how deep audience understanding (not hacks or trends) is what finally made her business take off after years of struggle.

00:07:31 – 00:10:09 - "You Just Got Lucky" — When Success Triggers People

Kylee tells the raw story of how her business exploded with low-ticket offers after ignoring industry advice — and what happened when a former mentor called it "luck."

00:11:25 – 00:13:25 - How Low-Ticket Offers Fuel Podcast Sales

Brie and Kylee break down how intentional, low-cost offers act as warm-up tools to grow your list and funnel podcast listeners into higher-ticket programs.

00:16:47 – 00:20:23 - Why Podcasting Builds Trust Faster Than Instagram

Kylee shares why podcasting builds a deeper relationship than any other platform — and why now is the best time to start one (even with just a mic and your voice).

00:28:04 – 00:29:03 - Mom Life & Million-Dollar Vision

Brie shares how she built her business with little kids at home, and the mindset shift that helped her keep going: "If someone gave me a million-dollar check in 10 years, would I still show up?"

...more
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The Growth GameBy Brie Groves

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