Ari always dreamed of starting his own podcast. When he started interviewing fellow academics for the Taylor Swift class he's teaching, Ari suddenly had the perfect opportunity to turn those conversations into something called ¿What Are Taylor Swift Studies Anyways? Now he just needs to find an audience. On this meta episode of How To!, Carvell Wallace brings on Lauren Passell, founder of Tink Media and author of Podcast the Newsletter. Lauren shares creative ways to find new listeners and connect with your audience; tips that apply to all kinds of passion projects.

Resources Mentioned:

• Podcast Marketing Magic
• Podcast the Newsletter
• Transom
• NPR Training
• Rephonic

If you liked this episode check out: How To Succeed at Social Media

Do you have a problem that needs solving? Send us a note at [email protected] or leave us a voicemail at 646-495-4001 and we might have you on the show. Subscribe for free on Apple, Spotify or wherever you listen.

How To's executive producer is Derek John. Joel Meyer is our senior editor/producer. The show is produced by Rosemary Belson, with Kevin Bendis and Sara McCrae.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.