Ari always dreamed of starting his own podcast. When he started interviewing fellow academics for the Taylor Swift class he's teaching, Ari suddenly had the perfect opportunity to turn those conversations into something called ¿What Are Taylor Swift Studies Anyways? Now he just needs to find an audience. On this meta episode of How To!, Carvell Wallace brings on Lauren Passell, founder of Tink Media and author of Podcast the Newsletter. Lauren shares creative ways to find new listeners and connect with your audience; tips that apply to all kinds of passion projects.

Resources Mentioned:

• Podcast Marketing Magic
• Podcast the Newsletter
• Transom
• NPR Training
• Rephonic

If you liked this episode check out: How To Succeed at Social Media

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How To's executive producer is Derek John. Joel Meyer is our senior editor/producer. The show is produced by Rosemary Belson, with Kevin Bendis and Sara McCrae.

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