When we move from influencing an individual to influencing a community or a body of people, the field of communication studies would say we transition from persuasion to rhetoric. In this transition, we often find ourselves in “rhetorical situations.” Tim and Rick unpack the rhetorical situation, including elements and affects of this communication event. They also discuss how skills in rhetoric can help you make the most of those moments when you have an opportunity to speak to an audience.

Show notes and a full transcript are available.