You built the offer. You wrote the emails. But your launch still feels like you are shouting into the void. What if the missing piece is a single free training that warms your audience up before the cart even opens? In this episode, I am sitting down with launch strategist Mara Kucirek to break down exactly how to host a profitable webinar or masterclass that grows your email list and converts attendees into buyers.

Mara Kucirek is an online course designer, launch strategist, and the host of the Create a Better Course Podcast. She is also the creator of the Launch and Rise online course and sales page template shop. Mara lives in Tampa, Florida, with her husband and kids, and she has helped business owners of all sizes run webinars that actually move the needle on launch revenue.

What you'll hear in this episode

• Why a webinar is one of the best pre-launch tools for re-engaging your email list (and growing it at the same time)
• How to pick a masterclass topic that connects directly to your paid offer without giving away the whole course for free
• The overteaching trap and why too much homework kills your conversion rate
• The bare-bones tech setup you need (spoiler: you already have most of it)
• How to get people to show up live when your email list feels tiny
• The transparent pitch strategy that makes selling at the end feel natural, not gross
• Smart incentives that get people to buy while you are still on the call
• How to turn one recorded webinar into an evergreen lead magnet, private podcast, blog series, and more

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-host-profitable-webinar-for-your-launch/

▸ The Family Photographer's Workflow Blueprint: https://dollydelong.thrivecart.com/family-photography-workflow-blueprint/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ The Lead Magnet Master Idea List (free): https://systemsandworkflowmagic.com/lead-magnet-master-list

Connect with Mara Kucirek:

📱 Instagram: @marakucirek 💻 Website: marakucirek.com

Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube

Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

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🔗 Affiliate links included. I only recommend products I personally use and love.

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